Superdrug Simply Pure Hydrating Serum Review


I love drugstore skincare because they have some really effective products at bargain prices. Superdrug’s own range of skincare is one of my favs too even with that one miss of a product I tried last year ( the Naturally Radiant Face Polish) and the fact that they take away products after you have fallen in love with them and don’t want to live life with them LOL. Today’s post will focus on the very popular Simply Pure Hydrating Serum from Superdrug

The serum promises replenish and nourish sensitive skin. It’s formulated with Soothex and Ceramide blend. The serum also promises to improve skin elasticity & suppleness for a smoother more radiant complexion



The Simply Pure Hydrating Serum comes in a pump bottle which dispenses a small amount of the serum. It’s white but goes on clear and it’s very lightweight. It’s not a thick consistency but rather a very light weight lotion. This made me quite sceptical of its hydrating claims as I haven’t had much luck with very lightweight serums.

The serum is very nice and sinks right into the skin- easily absorbed without a heavy feeling or greasy residue. To my surprise, I found it very hydrating and perfect for using it underneath my morning moisturiser without feeling like I am layering on too much products. I have also used this alone at night without a night cream when I went to Vienna (because they took away my night cream due to too many liquids lol) and woke up to soft and moisturised skin. The hydrating claims are spot on.  And I’m in love with it. The hydration it provides is long lasting and when used this with my morning moisturiser without any makeup during the day, I have no dry patches and my skin still feels soft and hydrated! It’s also perfect for sensitive skin but worked well for my normal to combo skin

Verdict– a very good serum at an excellent price and worth all the hype! I hope Superdrug doesn’t discontinue this product (they are fond of doing that)

It’s currently on offer in Superdrug, make sure you check it out! At its price if you don’t like it after purchasing, you won’t be losing much and you can always use it for something else.

Superdrug Simply Pure Hydrating Serum is at £2.69 at Superdrug


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