Maybelline Fit Me Concealer Review

The Fit Me line from Maybelline is probably one of Maybelline’s most successful lines! It has foundations in two finishes, powders and concealers. The Fit Me concealer has been hailed as a dupe for a top-selling high-end brand and it is also very hyped in the beauty community. I only tried this concealer last year because up until that point I was not a fan of any of the shades.

The Fit Me concealer promises flawless natural coverage that hides redness, flawless and blemishes. It is also oil and fragrance-free.


I have two shades in the concealer. I picked up shade 60 first, which is slightly darker and red on my skin tone. I picked this up because previously I could only find shade 50 in stores but this was too light for me. Much later on, I discovered shade 55 which has yellow undertones and is a good highlight shade for me.

The Fit Me concealers have medium coverage but are very easy to build to full coverage without looking cakey. These concealers are very much worth the hype. They are easy to blend and once set with powder, they do not crease on me. The finish is natural, it’s not matte and it’s not luminous but sits perfectly in between these two. The texture is lightweight, it doesn’t feel heavy under the eye even when I have built this up. They do not oxidise


This concealer is usually called a dupe for the NARS Creamy radiant concealer, however, I won’t necessarily agree because the finishes are very different. NARS is more radiant whilst the Fit me is a natural finish. In terms of texture, they are quite similar but the NARS is slightly lighter. They both have medium coverage but I do not think they are dupes for each other, they are very closer though. If you prefer very full coverage, these can easily be built up without looking cakey. You also get some play time with the concealers as they do not dry down very fast so you can apply them and wait a while before blending if you want. I wish there was a shade in between 55 and 60.

I would 100% recommend the Fit me Concealers because they are very affordable and easy to access and they also come in a good range of shades( I think they have expanded the range since it first came out). it will definitely make my top 10 concealers from the drugstore and I would say its worth the hype.

Maybelline Fit Me Concealer is £5.99 at Boots*

*affiliate link used. If you decide to make a purchase through my link, I will earn a small commission which goes towards the upkeep of the blog (and allows me to keep bringing you excellent content) but the price remains the same

More drugstore concealers

Makeup Revolution Define and Conceal

Nyx HD Concealer

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