So you have a routine but how to pick a serum?! The serum will be the main attraction to your routine, it is this product that would target any issues you want to address. They say if you are going to splurge on any part of your routine, it should be a serum ( and SPF).
The key to success is picking one for YOUR skin concerns instead of what your fav tiktoker uses. What works for them, may not work for you. There are general ingredients everyone can benefit from, but if you have more specific concerns please choose a serum especially for that
I love serums and I have tried a lot! Most target hyperpigmentation as that is my main skin concern. I have also used a lot of general/ skin barrier support ones.
This list will be updated frequently and I will do a separate post on hyperpigmentation products
Check out my favourite serums here
Estee Lauder Advanced Night Repair– my all-time favourite serum and repurchased several times
L’Oreal Midnight serum– the closest drugstore dupe to the Estee Lauder Advanced Night Repair- I recently bought this and I LOVE IT
Lancôme Advanced Génifique Youth Activating Serum
Estee Lauder Advanced Night Repair Ampoules
Superdrug Simply Pure Hydrating serum– by far the best serum under £5 I have used for simply hydrating and softening the skin
Shisedio Power Infusing Concentrate
The Ordinary amino acids serum
The Ordinary Niacinamide serum
sarah fynn 
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